Harshita Gupta

About

Growth is a system,
not a campaign.

I'm a B2B Growth & Demand Generation leader with 7+ years building predictable revenue engines across FinTech, SaaS, and consumer tech. Currently driving GTM strategy, ABM, and automation-led demand at TartanHQ — generating ₹2.3Cr+ in pipeline.

My approach: start with ICP & positioning, build automation-first systems that scale without headcount, and align marketing tightly with sales for compounding pipeline impact — from intent signal to closed deal.

Strong demand gen lives at the intersection of data, storytelling, and execution discipline. Not just campaigns — growth architecture.

B2B GTM Strategy Demand Generation Account-Based Marketing AI-Led Execution Product Marketing Intent Data Funnel Optimization Founder Branding Outbound Engineering Event-Led Growth

Pipeline Generated

TartanHQ · B2B FinTech

₹2.3Cr+

Manual Effort Reduced

TartanHQ · Automation GTM

40%

Affiliate Leads Generated

Geekster · 30+ Partners

3.5K+

Customer Retention Uplift

TrulyMadly · Campaigns

70%

Higher Deal Sizes via ABM

TartanHQ · ABM Program

+20%

Demand Gen Architecture

The Engine
Under the Hood

Five distinct demand channels — each built as a system, not a one-off campaign.

🎯

Outbound Engine

Clay-powered lead enrichment → persona-based sequencing → multi-touch outreach. Deliverability-first: domain warm-up, inbox rotation, A/B reply testing.

ClayLushaLemlistInstantlyOutplayDripify

🗺️

ABM at Scale

Named account selection by ICP tier → custom content & landing pages → sales-aligned sequences → account engagement scored in HubSpot & Salesforce.

HubSpotSalesforceLeadSquaredn8nLovable

🔍

GSO & ASO (via Quora)

Generative Search Optimization — category authority through owned content surfacing in AI search. Quora Spaces for niche FinTech ICP targeting and answer-led demand.

Quora AdsGensparkGA4SEMrush

📡

Intent Data & Visitor ID

Identifying anonymous website visitors and mapping buyer intent. R2B2B for US; Factor.ai for India. Triggers outbound the moment an ICP account shows buying signals — no form fill needed.

R2B2B (US)Factor.ai (India)n8nHubSpot

🤝

Affiliate + Omnichannel

30+ affiliate partners, co-branded content, influencer GTM, podcast-led thought leadership, and community-first social strategy across LinkedIn, Instagram & Twitter.

LinkedInMeta AdsMoEngageWatiGoogle Ads

⚡

AI Content Engine

Custom GPTs for blog content, brand direction, internal knowledge. AI-built landing pages on Lovable/Bolt. n8n automations for content distribution and lifecycle management.

Custom GPTLovableBoltn8nGenspark

Full Martech Stack

Outbound & Sequences

ClayLushaLemlistInstantlyOutplayDripifyApollo

CRM & Automation

HubSpotSalesforceLeadSquaredn8nMoEngageWati

Intent & Analytics

R2B2BFactor.aiGA4HotjarSEMrush

AI & Content

Custom GPTLovableBoltGensparkClaudePerplexity

Paid & Social

Meta AdsGoogle AdsLinkedIn AdsQuora Ads

B2B Growth Case Studies

GTM & Demand Gen
in the Wild

Real programs. Real pipeline.
Automation-first. Sales-aligned.

01 — TartanHQ

Automation-Led GTM

GTM · AI

ICP Signal → MQL → SQL

Scaling demand with AI & automation — 30% MoM MQL growth while cutting manual effort 40%

Built end-to-end GTM automation via n8n, persona-based outbound, and 10+ AI-powered landing pages on Lovable. Deployed Custom GPT chatbots for SEO content velocity — eliminating manual bottlenecks across the full demand funnel and generating ₹2.3Cr+ in pipeline.

30%

MoM MQL Growth

40%

Less Manual Effort

₹2.3Cr+

Pipeline

▶ Loom Walkthrough ↗ Landing Page 1 ↗ Landing Page 2 ↗ Landing Page 3

02 — TartanHQ

ABM Program

ABM · Revenue

Tier 1Named Accs

Seq.Custom

+35%Engagement

+20%Deal Size

ABM driving 35%+ account engagement & 20% higher deal sizes through tiered, sales-aligned targeting

Designed tiered ABM programs mapping priority FinTech accounts by ICP score. Built custom sequences per account tier, personalised landing pages, and coordinated outreach with the sales team. HubSpot + Salesforce for account engagement scoring, with n8n automation triggering re-engagement plays.

35%+

Account Engagement

20%

Higher Deal Sizes

▶ See Walkthrough

03 — TartanHQ

Webinars & Events

Events · Pipeline

400+ Qualified Leads · GFF · IFTA

7 fintech events + 10 niche webinars generating 400+ qualified leads through integrated digital journeys

Led end-to-end event demand strategy for GFF, IFTA and 10+ niche webinars. Each event plugged into a digital nurture journey — pre-event email, LinkedIn retargeting, post-event sequences. ICP-specific webinar topics drove higher intent attendance vs broad awareness plays.

400+

Qualified Leads

17+

Events & Webinars

▶ Watch Webinar Series ↗ Loom Walkthrough

04 — TartanHQ

Intent & Visitor ID

Intent · Pipeline

R2B2BUS Mkt

FactorIndia

SignalVisitor ID

2×Speed

Mapping anonymous website visitors to ICP accounts — triggering outbound from buyer intent signals in real-time

Deployed R2B2B for US market intent and Factor.ai for India to identify anonymous visitors on key product pages. Intent signals feed directly into automated outbound sequences via n8n — reaching ICP buyers the moment they show interest, before a competitor does. No form fill required.

Real-time

Visitor ID

2×

Faster Outreach

▶ Loom Walkthrough

05 — Geekster

Affiliate & Omnichannel

Acquisition

30+Partners

3.5K+Leads

25%YoY ↑

40%Engage

3,500+ leads via 30+ affiliate partners + omnichannel strategy — 25% YoY growth without heavy paid spend

Built scalable acquisition for Geekster through affiliate network of 30+ partners, co-branded campaigns, and an omnichannel content strategy across LinkedIn, Instagram, Twitter, email, and communities. 15+ podcasts & tech talks with industry leaders drove community-led growth.

3,500+

Leads

25%

YoY Uplift

40%

Engagement ↑

▶ Tech Talks

06 — TrulyMadly

Influencer GTM

GTM · Collab

Disha P.Celebrity

SidharthMalhotra

+15%CVR

+70%Retention

A-list influencer GTM + 10 cross-brand collabs — 15% CVR lift, 70% retention growth, 25% revenue uplift

Led influencer campaigns with Disha Patani and Sidharth Malhotra. Negotiated 10+ cross-brand partnerships with CRED, Mamaearth, and Nykaa Man. Ran high-CTR paid & organic campaigns averaging 30% CTR. Also held APM responsibility — product feature planning, UI/UX, and growth analytics.

15%

CVR Uplift

70%

Retention ↑

25%

Revenue ↑

↗ View Collabs ↗ Founder Post

Experience

Where the work
actually happened.

Dec 2023 — Present

TartanHQ

Growth Marketing Manager · B2B FinTech

Led automation GTM & ABM — ₹2.3Cr+ pipeline, 30% MoM MQL growth, 40% manual effort reduction
35%+ account engagement & 20% higher deal sizes via tiered ABM sequences
Built 10+ AI-driven landing pages on Lovable + Custom GPT chatbots for content velocity & SEO
Generated 400+ qualified leads via 7 fintech events (GFF, IFTA) & 10+ niche webinars
Deployed R2B2B + Factor.ai for real-time website visitor intent → instant outbound trigger
Drove founder-led organic marketing picked up by 10+ publishing houses

Mar 2023 — Nov 2023

Geekster

Marketing Manager · EdTech

Built affiliate program across 30+ partners — 3,500+ leads, 25% YoY uplift
Launched omnichannel strategy across social, email, communities — 40% brand engagement lift
Produced 15+ podcasts & tech talks positioning leadership as domain experts

Jan 2019 — May 2022

TrulyMadly

Product Marketing Manager · Consumer Tech

A-list influencer GTM with Disha Patani & Sidharth Malhotra — 15% conversion rate lift
10+ cross-brand collabs: CRED, Mamaearth, Nykaa Man
Avg 30% CTR paid & organic campaigns — 70% retention growth, 25% revenue lift
Product feature planning, UI/UX strategy, growth analytics (APM role)

2018

LinQQ · Zonopact

Head Digital Marketer / Intern

40% increase in website traffic via social media strategy & SEO
Mentored team of 8; built affiliate & college network from scratch

Growth is a system,
not a campaign.

The Engine
Under the Hood

GTM & Demand Gen
in the Wild

Things I've Made

Where the work
actually happened.

The full-funnel
skill set.

Ready to build your
growth engine?

Harshita Gupta

Growth is a system,not a campaign.

The EngineUnder the Hood

GTM & Demand Genin the Wild

Things I've Made

Where the workactually happened.

The full-funnelskill set.

Ready to build yourgrowth engine?

Growth is a system,
not a campaign.

The Engine
Under the Hood

GTM & Demand Gen
in the Wild

Where the work
actually happened.

The full-funnel
skill set.

Ready to build your
growth engine?